Let it grow!
Lazy money. It sits in our bank accounts doing absolutely nothing.
80% of French people let their savings lie idle. Mon Petit Placement is here to awaken their saver spirit.
Thanks to Mon Petit Placement, everyone can make their money grow, no matter their income level or financial knowledge.
There is another world of savings out there. Accessible, warm, made with care.
At LORD, we took this mission very seriously and created both verbal and visual identities capable of conveying the unique ambition of the Lyonnaise start-up - bringing millions of French people into a whole new dynamic!
The new brand has a friendly, welcoming feel, far from the traditional face of finance. It is refreshing in its visual identity and unapologetic in its tone.
Client
Mon Petit Placement
Project type
Brand Strategy
Brand Concept
Verbal Identity
Visual Identity
Web Design
Front development
Product design
Photography
Team
Constant Revest
Valentin Escane
Sylvain You
Enya Achi
David Pavel
Fanny Guilhen
Camille Dechartres
Go with the new flow.
With a unique logo that unfolds into a signature, making a statement and conveying a strong sense of community, the brand comes to life. The bouncy design reflects Mon Petit Placement's positive and bold personality. The visual universe embraces fresh colours and dynamic lines.
A whole new picture
Spontaneity, movement, empowerment and energy were the key words for Mon Petit Placement’s brand new photography direction. Our goal was to highlight the burst of hope and enthusiasm launched by this different way of saving. An ambition reinforced thanks to the participation of real clients who exceeded our expectations in terms of authenticity.
We don’t save up on our thank-yous
Working on Mon Petit Placement’s rebranding was a good example of balanced relationships between clients and agencies. Regular discussions, debates and brainstorming sessions kept the project moving forward with a great sense of trust.