HR Policies : Unleashing True Potential.
When an employee benefits provider calls for a rebrand, most would instinctively focus on the employees—their well-being, their happiness. Yet, when Worklife approached us for a rebranding, we saw an opportunity to tackle the theme from a new perspective and explore a deeper dimension of the sector's challenges.
Rather than celebrate the employees alone, we chose to shed a light on those who quietly shape their well-being: HR. All too often, HR initiatives remain unseen, despite holding the power to guide enterprises toward true success.
At LORD, we set out to craft a brand that would reveal this hidden potential. With Worklife, we’re not merely bringing HR policies to the forefront; we’re redefining the very essence of what drives companies forward.
Client
Worklife
Project type
Brand Strategy
Brand Concept
Brand Design
Brand Voice
Copywriting
Logo Design
Web Design
Illustration
Team
Clarisse Talleux
Enya Achi
Sylvain You
Axel Sigurdsson
Constant Revest
Juliette Boué
Revelation as the guiding thread.
We’ve created a brand that reflects our entire strategic vision and that fully embraces the concept of revelation.
Visually, the brand comes to life with layers and transparency, a balance of depth and light. Soft, elegant colors highlight employee benefits and emphasize the power of HR policies.
Worklife emerges with confidence, showing that HR is not just a role; it’s a driving force.This change is more than just a new look; it’s a clear message. Worklife now confidently showcases its leadership, with a vision that’s both bold and elegant.
Behind this rebranding: a great collaboration.
Collaborating with the Worklife team has been an incredibly rewarding experience—and for us, just as much! Together, we created a distinctive brand that stands out in an otherwise repetitive and traditional industry. Thanks to their insight, we gained a deep understanding of the true value of company culture and how it drives success. A heartfelt thank you to Ninon, Sergio, Benjamin, and Léa for trusting us—it's through bold ambitions that great brands are born!