New logo for Wecasa

The Art and Science of Deeptech Branding

Innovation is at the heart of deeptech. But here’s the paradox: having a groundbreaking technology is not enough. It’s like having a treasure chest without the key—your potential stays locked away. That’s where branding comes in, not as an afterthought but as the very key that unlocks your innovation's place in the market.

The Power of (Re)Branding

Feel like your brand is wearing yesterday’s clothes? In business, blending in is like showing up to a party in last year’s fashion. When you’re ready to scale, it’s time to break the mold, shatter expectations, and redefine who you are. We’re here to tell you that (re)branding isn’t just a facelift; it’s a full-blown revolution. Companies come to us not just for a new logo or a catchy tagline—they crave change. They want to stand out and resonate on a whole new level. Let’s take a look at a few of our branding makeovers and how we turned visions into bold realities.

Branding the Web: Your Digital Handshake

The web is where it all happens. At LORD, we know that a website isn’t just a product showcase or a simple online presence. It’s your digital handshake, your 24/7 storefront, the very first impression of your brand.