Hungry for change

Back in 2010, the vegan food revolution was just starting to pick up steam, and meat alternatives were starting to make their way onto grocery store shelves. But there was one plucky startup that saw things differently. Hari&Co had a vision of plant-based food that wasn't just healthy and sustainable, but also delicious and stylish.

Their secret weapon? The humble bean. Sure, beans might be your grandpa's favourite food, but Hari&Co knew that these little powerhouses of protein and nutrition had the potential to be so much more. With a little bit of creativity and a whole lot of passion, they set out to make beans the ultimate European superfood.

We took the opportunity of this new way of eating to inspire a revolution. When healthy, plant-based meals encourage people to prioritise pleasure and indulgence... nothing can stop it from changing the world. The brand we created centres around health and taste with a simple design that shows just what’s in your plate. Nothing more, nothing less.