From Welii to The Architects of Trust
Challenge Accepted: A Big Ambition Needs a Big Name
When Welii came knocking, they had a bold vision: no longer just SaaS cost-cutters, they were ready to dominate every corner of corporate spending. The mission was clear, and the stakes were high. Welii needed a brand to match this ambition—a name that inspired trust and commanded attention: Najar.
Building the Blueprint: The Architects of Trust
With the concept of The Architects of Trust as our north star, we set out to redefine Najar’s DNA. Beyond a procurement solution, this was craftsmanship, precision, and ambition wrapped in one. Najar stands for strength, for expertise built from the ground up. We gave them a tagline as impactful as their promise: Build Stronger, Spend Smarter. And for tone of voice? Think direct, confident, and grounded—sharp yet steady, pragmatic yet visionary.
Client
Najar
Project type
Branding & Strategy
Verbal identity
Logo Design
Web Design
Illustration
Team
Juliette Boué
Valentin Escane
Frédéric Legall
Constant Revest
Axel Sigurdsson
Clément Tremblot
Samantha Weyen-Brown
Sylvain You
Design Meets Vision: Futuristic Cool
Najar’s value was clear—business efficiency that speaks for itself. But bringing this essence to life visually? Now that was a challenge we were excited to tackle. We built the identity around a simple but powerful idea: efficiency isn’t just a goal; it’s a tangible force to be embraced. We drew inspiration from those who push past the boundaries of possibility, the visionaries in aerospace who reach for new frontiers.
From the logo’s structured lines to its cosmic gradients, each element of Najar’s visual identity subtly nods to the spirit of exploration. This is a reflection of Najar’s own promise—precision, ambition, and unshakable purpose. Every detail—logo, product visuals, and even the tone—was crafted, refined, and adjusted with an obsessive eye for excellence.
With a design that’s as grounded as it is aspirational, Najar combines futuristic cool with rock-solid dependability. This brand doesn’t just look the part; it’s ready to lead.
A New Era of Procurement
With Najar’s new name, brand, and style firmly in place, they were ready to make their mark. This wasn’t just a rebrand—it was a transformation, positioning Najar as the strategic powerhouse in procurement. Our work here is done, but Najar’s just getting started. Huge shoutout to the entire Najar team for trusting us with this incredible journey. Here’s to building a smarter, stronger future together!