Bring energy back to work
Burn out, brown out, bore out... the modern workplace has been rocked to its very core in recent years. Companies face an ongoing challenge to retain top talent, but there's a simple solution: employee benefits. And that's where Swile comes in. Swile massively simplifies employee benefits and payments by offering personalised solutions and streamlining administrative tasks. Their platform allows employees to manage their benefits and expenses in a user-friendly manner.
Working closely with the Swile team through workshops and strategy sessions, we identified the key to their success: a vibrant, dynamic spirit that makes employees feel truly valued. Say goodbye to boring benefits and hello to real investment in your team. That's the Swile effect, and it's all about energy.
Swile isn't just a local player - it's a global brand with a focus on the Brazilian market. In true Rio fashion, we built a brand oozing with good vibes thanks to a vibrant rainbow gradient and a bespoke font that swings. The result is a mature but fun brand that reinforced Swile’s reputation as the forward-thinking organisation of the moment.
Client
Swile
Project type
Naming (Agence Namibie)
Brand Strategy
Brand Design
Web Design
Front development (Prismic)
Product design
Packaging
Card design
Team
Axel Sigurdsson
Constant Revest
Clément Tremblot
Valentin Escané
Fred Legall
Julie Soudanne
David Pavel
Swile Sans
The iconic swinging 'W' logo (where 'W' stands for work) was an instant hit within the company, but we knew we could take it even further. Enter: Swile Sans. The bespoke brand font exudes professionalism while still maintaining a playful edge. Its understated letters come alive with fluid alternates, complementing Swile’s dynamic attitude.
Extremely professional without being boring.
In the fast-paced world of modern business, it's not enough to hide behind bland, uninspired design. Swile had to push the envelope with a bold, forward-thinking approach. The brand is built on a few key elements which all pack a serious punch, delivering a sleek and professional look while staying true to their core values. We never compromise on style, and that's why Swile’s brand always stays fresh and exciting.
Special thanks
Praise is good. Constructive feedback is better. Thanks to Loïc, Anne-Carole, Vincent, Samuel, and the Swile team for always putting in the time to brainstorm on design.